We already saw last week that Christmas day was a huge one for mobile device activations with a whopping 17 million devices activated
on that day alone. Well, Flurry has decided to give out the stats for
the entire Christmas week, and it was a record breaking week which saw
50 million iOS and Android devices activated and 1.76 billion apps
downloaded around the world.
Flurry claims that
because of the number of apps that it is in, it can "detect over 90% of
all new devices activated each day" and "reliably estimate total iOS and
Android downloads", and Flurry has been a pretty reliable source.
According to the newest numbers, Christmas week this year saw a 65% jump
in app downloads compared to the weekly average for the first 2 weeks
of December.
What's more, Flurry is predicting
that billion app download weeks will become the norm in 2013, and that
there will be a week in Q4 2013 (we'll bet on Christmas week) when app
downloads will crack the 2 billion mark. Unfortunately, Flurry doesn't
break down the numbers more than that, so we'll have to wait for Google
and Apple to announce their numbers before we get a sense of how those
50 million devices shake out.
source: Flurry via Venture Beat
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