Apple Will Not Make Cheaper iPhone

It is finally confirmed — Apple will not make a cheaper version of the iPhone. Company senior vice president of worldwide marketing Phil Schiller has reportedly told the Chinese-language daily Shanghai Evening News, that the Cupertino-based company will not develop a cheap version of the smartphone in order to grab away market share from the budget segment. Dispelling earlier rumours, Schiller said that market share is not Apple's primary concern as the company focuses more on delivering the best quality product that will truly be a market leader, stressing that the iPhone delivered a superior user experience. The company, with 21% global smartphone shipments share is currently behind its competitor, Samsung with 33%.
Indeed, it is true that the iPhone was envisioned to be a single smartphone by the company as against the confusing number of models manufactured by its competition. Launched six years ago, it was met with scepticism about having a touchscreen and only one Home button. However, by now it is clear that the company's vision of surging ahead with just a single smartphone model with a radical design did work in its favour.
That said, it is also known that Steve Jobs had famously stated that 3.5" was the perfect size for the iPhone screen as it presents the best possibility of one-handed usage. A year after Job's demise, the company did launch the iPhone 5 with a larger 4" screen, thus defying its former founder in a way, while at the same time retaining the same width so as to not defy him completely. In the same way, it may also be possible that the company may bend to market forces to produce a cheaper iPhone. While this may not happen soon, as Schiller confirmed, it may happen sooner than later as the company faces a growing army of droids and WP devices.